About

It all started when I was a high school student and my father lost his job. Looking for a new way to sustain our family, we decided to develop a business where my father could apply his knowledge of industrial production.

As I had some skill in playing yo-yos and there was no domestic manufacturer producing them (Brazil), we chose to develop this toy. So I immersed myself in the process of product development and I had my first experience with design… I learned a lot, but the business did not go ahead.

At the same time, a LEGO robotics lab was installed in my school. I began to spend afternoons building LEGO robots and, together with some friends, we produced two projects for the school science fair. The projects had a good impact on the local media and also reach the LEGO Education's representative in Brazil. It was my first contact with LEGO Education.

Soon after, I was invited by a teacher to work in a company that sold and developed equipment for various types of laboratories (Biology, Physics, Chemistry, Robotics, Virtual Reality etc.). In this work I could develop my knowledge of computer graphics applied to virtual reality. During this period, I could evaluate several areas and I concluded that my wish was to study Industrial Design and become a toy designer.

I went to the college and after six months I decided to look for a new internship opportunity with the LEGO Education's representative.

I got the job, but the beginning was not easy. The company was small and had a commercial focus: import LEGO kits and sell them to schools. Opportunities for the development of new products have emerged over time. I have specialized in the development of LEGO models for the activities that were created for the Brazilian schools.

The challenges were enormous, since I did not have much experience in this area and I was just in the second semester of the college. One challenge was the production of step-by-step building instructions for LEGO models. The LEGO company has its own system of instruction production, but it was not available to us. Therefore we had to develop our own 3D system. The result was amazing: we produced over 600 models with building instructions of equal quality produced by the LEGO company (sometimes I think that ours are better).

Ten years have passed and many other projects and challenges have emerged. Some have become products that are in the market and others served to experience some other solution, but all contributed to my technical development and especially for the ability to manage multidisciplinary teams to reach targets without recipes for the success.

In this blog/portfolio I intend to document some of these experiences and maybe bring new development opportunities.